Currie Management Training and Consulting
Established in 1973, The Currie Model is the industry standard for material handling, heavy equipment, power generation, transport refrigeration, air compressor, and commercial tire dealers and distributorships in North America and Europe.



Service Model Programs
These programs cover a comprehensive list of topics including: financial modeling for maximum profitability, expense control, leadership skills, hiring, revenue generation, aftermarket absorption, and more.

Benchmarking and The Currie Financial Model
This Currie Classic program gives attendees a foundation to improve their performance. Today benchmarking is more important than ever to ensure sustainability and future growth.

Essential Scripting for Dealerships
Empower your team to communicate with clarity, consistency, and respect.

The Currie Financial Model for Marketers
This program helps marketers become more effective by understanding the foundation for each department’s goals based on The Currie Financial Model. This program will help your marketing leaders collaborate with Service, Rental, Parts and Sales.

Women of Distribution
Women are the future of this industry. This program helps attendees implement The Currie Model and to tackle the unique challenges women face at dealerships.

Parts Profitability
The Parts Department is central to all of the functional areas of the business. Your parts department results contribute to outstanding dealer absorption through Model Gross Profit and well-controlled expenses.

Rental Model Programs
Learn the Rental Multiple — the key to running the most complex department in your business. This program covers pricing, period mix, utilization, washout analysis, and more.

Leadership Development
Invest in developing your team to ensure they reach their full potential within your organization.

Open Best Practices Group
By focusing on a different department and modality each month, this program will help you tackle your most pressing problems.

Virtual Selling

Culture
Today’s hybrid work environments are driven to success when culture choices are made conscientiously — without fear. In this program, Currie coaches attendees to promote transparency and direct communication to produce better results.

Operational Challenge: Breaking Down Silos
Working Collaboratively Across Departments: Come to the meeting with an operational challenge you are looking to resolve. Operational Challenge seeks to put an end to, “Well, that’s the way we’ve always done it.”
What People Are Saying
Dealer Best Practices Groups
Dealers and Distributors following The Currie Financial Model are more profitable and adaptable.
Each group is comprised of members from the same manufacturer, but not the same regional market. Each member receives direct coaching from Currie’s senior consulting team in order to achieve The Currie Financial Model. Additionally, group members share their challenges to learn and develop best practices. Groups are private however to inquire about joining an existing group or starting a group for your brand, contact us.


Consulting Services
Our comprehensive consulting services center around achieving The Currie Model for material handling, heavy equipment, power generation, transport refrigeration, air compressor, and commercial tire dealers and distributorships as well as many other industries.
Offerings include in-house and virtual training, one-on-one Principal/Executive level coaching, mergers and acquisitions, succession planning, and facilitating Dealer Best Practices Groups, contact us.
Publications
With The Currie Books, you have direct access to Currie expertise.
The Currie Service Model Book covers financial modeling for maximum profitability, expense control, leadership skills, hiring, revenue generation, aftermarket, and more. Our forthcoming book, The Currie Rental Model takes on the department with the highest potential profit margins and includes The Currie Rental Multiple, Case Studies and more.
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