Currie Management Training and Consulting

Established in 1973, The Currie Model is the industry standard for material handling, heavy equipment, power generation, transport refrigeration, air compressor, and commercial tire dealers and distributorships in North America and Europe.

Currie Training Center
The Currie Training Center is here to meet all of your company’s operational and developmental needs with programs centered around The Currie Financial Model and The Currie Business Model. The Currie programs are available as scheduled webinars throughout the year and as private events customized for your company.

Service Model Programs

These programs cover a comprehensive list of topics including: financial modeling for maximum profitability, expense control, leadership skills, hiring, revenue generation, aftermarket absorption, and more.

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Financial Model

Benchmarking and The Currie Financial Model

This Currie Classic program gives attendees a foundation to improve their performance. Today benchmarking is more important than ever to ensure sustainability and future growth.

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Essential Scripting for Dealerships

Empower your team to communicate with clarity, consistency, and respect.

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The Currie Financial Model for Marketers

This program helps marketers become more effective by understanding the foundation for each department’s goals based on The Currie Financial Model. This program will help your marketing leaders collaborate with Service, Rental, Parts and Sales.

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Women of Distribution

Women are the future of this industry. This program helps attendees implement The Currie Model and to tackle the unique challenges women face at dealerships.

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Parts Profitability

Parts Profitability

The Parts Department is central to all of the functional areas of the business. Your parts department results contribute to outstanding dealer absorption through Model Gross Profit and well-controlled expenses.

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Rental Model Programs

Learn the Rental Multiple — the key to running the most complex department in your business. This program covers pricing, period mix, utilization, washout analysis, and more.

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Leadership Development

Leadership Development

Invest in developing your team to ensure they reach their full potential within your organization.

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Best Practices

Open Best Practices Group

By focusing on a different department and modality each month, this program will help you tackle your most pressing problems.

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Project Planning

Virtual Selling

The new world requires the sales team to adapt and evolve quickly. This program gives attendees a set of skills to help them hone their adaptability, influence, and confidence in order to achieve sales goals.

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Today’s hybrid work environments are driven to success when culture choices are made conscientiously — without fear. In this program, Currie coaches attendees to promote transparency and direct communication to produce better results.

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Operational Challenge: Breaking Down Silos

Working Collaboratively Across Departments: Come to the meeting with an operational challenge you are looking to resolve. Operational Challenge seeks to put an end to, “Well, that’s the way we’ve always done it.”

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What People Are Saying

"The [Essential Scriptwriting for Dealerships] program was very informative and effective in helping me develop scripts surrounding billing and recovery issues. One of my reservations going into it was that scripting would lead to forced, inauthentic customer interactions. Based on the material presented, I realized effective scriptwriting can be a tool that helps you communicate with staff members so they understand the origin of our policies. I've seen a huge improvement weeks after implementation. "

Attendee from Essential Scriptwriting for Dealerships

"This [leadership] program is ideal for transitioning middle managers and helping them understand the 'big picture' of an organization. And, most importantly, how we make money!"

P. Farrell, General Manager, Modern Group

"The Currie Leadership Development program has been instrumental in my personal growth and the growth of our business division. I learned very practical tools and tactics to help me in the long-term planning and day-to-day execution of our business. I often refer back to the materials that we learned, specifically in setting goals for the business. "

S. Hennie, V.P. General Manager, Cleveland Division, Hy-Tek Integrated Systems

"The Currie Leadership Development program gave me a larger understanding of the daily trials and tribulations a business owner encounters. I have been able to take this new understanding and improve my leadership and communication skills, and as a result was able to improve my associates and their locations’ performance. "

C. Stephens, Retail Sales Manager, SM Tire

"Joining the Currie Group has been the single most important business decision we’ve made for our company. The impact has been profound. We would not have reached the level of success without the Currie Group and the leadership provided by Bob Currie. His unwavering message is eventually realized and proves to be truthful and effective. Bob has had the unique ability to convey a successful vision to all levels in our organization. "

Andy Young, President of Air Centers of Florida

"The financial model is the single most important 'tool' out of every meeting. The Dealer Group often takes this part of the meeting with a grain of salt, but I use the financial model results more than any other metric to see if my little organization is off kilter. "

Craig Stephens, President of SM Tire

"I knew my way around a business financial statement but you have given me a new approach and strategy which we have used to develop and grow our business. We have taken the business from $6 million to just short of $12 million since I became involved with the Currie Best Practice Group. Your Currie model along with the financial ratio goals has given us the tools we need to keep our finger on the pulse of the business. "

Ralph A. Wallace, Trask-Decrow Machinery

"Maine Commercial Tire has been involved with Bob Currie and his associates for over ten years. In that time, Bob took our timid and uninformed freshman management and gave it direction and oversight. He gives real world presentations of critical management variables and has enough case management experience to cut through lame excuses for poor performance. “Figure it out!” is a resounding comment in his scrutiny and with his presentation of the facts, figuring out a challenge becomes obvious. Without Bob’s direction MCT would be just another middle of the road tire dealer. "

Jim McCurdy, Owner, Maine Commercial Tire

Dealer Best Practices Groups

Dealers and Distributors following The Currie Financial Model are more profitable and adaptable.

Each group is comprised of members from the same manufacturer, but not the same regional market. Each member receives direct coaching from Currie’s senior consulting team in order to achieve The Currie Financial Model. Additionally, group members share their challenges to learn and develop best practices. Groups are private however to inquire about joining an existing group or starting a group for your brand, contact us.

Dealers Best Practices Group
Currie Consulting Services

Consulting Services

Our comprehensive consulting services center around achieving The Currie Model for material handling, heavy equipment, power generation, transport refrigeration, air compressor, and commercial tire dealers and distributorships as well as many other industries.

Offerings include in-house and virtual training, one-on-one Principal/Executive level coaching, mergers and acquisitions, succession planning, and facilitating Dealer Best Practices Groups, contact us.


With The Currie Books, you have direct access to Currie expertise.

The Currie Service Model Book covers financial modeling for maximum profitability, expense control, leadership skills, hiring, revenue generation, aftermarket, and more. Our forthcoming book, The Currie Rental Model takes on the department with the highest potential profit margins and includes The Currie Rental Multiple, Case Studies and more.

The Currie Service Model

Latest Posts from the Blog

A Different Gap Analysis…

Today I’m applying a different kind of Gap Analysis.  It’s not quite the same as the famous  “Currie Gap.” It’s about your equity gap. Don't think you have one? Then let me ask the question... If the answer is that your equipment distribution company does not have an...

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Good leaders benefit tremendously from strong mentors. Let’s think about some leaders who are trailblazers for generations to come.  Harriett Tubman, Martin Luther King, Jr., and Mother Teresa come to mind as mega leaders. But does someone like MLK present as too...

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