Currie Management Training and Consulting

Established in 1973, The Currie Model is the industry standard for material handling, heavy equipment, power generation, transport refrigeration, air compressor, and commercial tire dealers and distributorships in North America and Europe.

Dealer Best Practices Groups

Dealers and Distributors following The Currie Financial Model are more profitable and adaptable.

Each group is comprised of members from the same manufacturer, but not the same regional market. Each member receives direct coaching from Currie’s senior consulting team in order to achieve The Currie Financial Model. Additionally, group members share their challenges to learn and develop best practices. Groups are private however to inquire about joining an existing group or starting a group for your brand, contact us.

Dealers Best Practices Group
Currie Consulting Services

Consulting Services

Our comprehensive consulting services center around achieving The Currie Model for material handling, heavy equipment, power generation, transport refrigeration, air compressor, and commercial tire dealers and distributorships as well as many other industries.

Offerings include in-house and virtual training, one-on-one Principal/Executive level coaching, mergers and acquisitions, succession planning, and facilitating Dealer Best Practices Groups, contact us.

Publications

With The Currie Books, you have direct access to Currie expertise.

The Currie Service Model Book covers financial modeling for maximum profitability, expense control, leadership skills, hiring, revenue generation, aftermarket, and more. Our forthcoming book, The Currie Rental Model takes on the department with the highest potential profit margins and includes The Currie Rental Multiple, Case Studies and more.

The Currie Service Model

What People Are Saying

"The [Essential Scriptwriting for Dealerships] program was very informative and effective in helping me develop scripts surrounding billing and recovery issues. One of my reservations going into it was that scripting would lead to forced, inauthentic customer interactions. Based on the material presented, I realized effective scriptwriting can be a tool that helps you communicate with staff members so they understand the origin of our policies. I've seen a huge improvement weeks after implementation. "

Attendee from Essential Scriptwriting for Dealerships

"This [leadership] program is ideal for transitioning middle managers and helping them understand the 'big picture' of an organization. And, most importantly, how we make money!"

P. Farrell, General Manager, Modern Group

"The Currie Leadership Development program has been instrumental in my personal growth and the growth of our business division. I learned very practical tools and tactics to help me in the long-term planning and day-to-day execution of our business. I often refer back to the materials that we learned, specifically in setting goals for the business. "

S. Hennie, V.P. General Manager, Cleveland Division, Hy-Tek Integrated Systems

"The Currie Leadership Development program gave me a larger understanding of the daily trials and tribulations a business owner encounters. I have been able to take this new understanding and improve my leadership and communication skills, and as a result was able to improve my associates and their locations’ performance. "

C. Stephens, Retail Sales Manager, SM Tire

"Joining the Currie Group has been the single most important business decision we’ve made for our company. The impact has been profound. We would not have reached the level of success without the Currie Group and the leadership provided by Bob Currie. His unwavering message is eventually realized and proves to be truthful and effective. Bob has had the unique ability to convey a successful vision to all levels in our organization. "

Andy Young, President of Air Centers of Florida

"The financial model is the single most important 'tool' out of every meeting. The Dealer Group often takes this part of the meeting with a grain of salt, but I use the financial model results more than any other metric to see if my little organization is off kilter. "

Craig Stephens, President of SM Tire

"I knew my way around a business financial statement but you have given me a new approach and strategy which we have used to develop and grow our business. We have taken the business from $6 million to just short of $12 million since I became involved with the Currie Best Practice Group. Your Currie model along with the financial ratio goals has given us the tools we need to keep our finger on the pulse of the business. "

Ralph A. Wallace, Trask-Decrow Machinery

"Maine Commercial Tire has been involved with Bob Currie and his associates for over ten years. In that time, Bob took our timid and uninformed freshman management and gave it direction and oversight. He gives real world presentations of critical management variables and has enough case management experience to cut through lame excuses for poor performance. “Figure it out!” is a resounding comment in his scrutiny and with his presentation of the facts, figuring out a challenge becomes obvious. Without Bob’s direction MCT would be just another middle of the road tire dealer. "

Jim McCurdy, Owner, Maine Commercial Tire

Latest Posts from the Blog

Great Dealers of Currie👑

The inspiration for this came to me while I was on-site at a multi-generational dealership. There were interesting dynamics not only between the generations, but also between the employees that were of the same generation…

read more

For Inspiring Women

What’s the “story” of your dealership? We are an industry, much like our country, filled with cultures, perspectives, and history. And those elements shape our dreams and visions for the future…

read more

Currie Truths for the Sales Department

The concept of a unit sales as a “loss leader” has been quite controversial. Of late, we have had some robust debates about it in dealer group meetings and Currie Model public seminars…

read more