Currie Service Profitability

The Currie Service Model
Currie Training Center

Currie Service Profitability

This program teaches the fundamentals to drive growth, customer satisfaction, and profitability in your rental department.

You will walk away better equipped to manage successfully, with a deeper understanding of the Currie rental profit model, key operating metrics, and the operation of a well-run rental department.  In addition, we cover coaching your staff and how rental helps your overall dealership sales and service, strengthening your team skills.

This seminar is two days long and will be held at the Hilton Garden Inn in Worcester MA from July 29th to July 30th, 2025. Attendees can fly directly into Worcester Regional Airport. Worcester is also conveniently located approximately 45 miles from Boston’s Logan International Airport.

Agenda Overview

  • Primary Indicator of Rental Performance
  • Rental Multiple (using participant data): Pricing, Period Mix, Utilization Defining Rental Influence
  • Increasing Rental Sales
  • The Role of Rental Absorption
  • Package of Value
  • Financial Model Expectations
  • Scripts
  • Wash Out Analysis

Agenda Overview

  • Overview of a Successful Distributor
  • Currie Financial Model, and Currie forecasting and staffing tools
  • Service Department Best Practice
  • Generating service revenue
  • Recovery billing
  • Increasing gross profit
  • Expense control and recovery
  • Technician productivity
  • Staffing ratios
  • Department structure
  • Scripting for employees
  • Service Department case studies
  • Management and leadership skills development
  • Customer service
  • Communication skills and communication best practices

Scheduled Sessions

Reserve a Session or Book an Exclusive Seminar for Your Company

Courses are available only in an existing "Scheduled" program.

What People Are Saying

"The [Essential Scriptwriting for Dealerships] program was very informative and effective in helping me develop scripts surrounding billing and recovery issues. One of my reservations going into it was that scripting would lead to forced, inauthentic customer interactions. Based on the material presented, I realized effective scriptwriting can be a tool that helps you communicate with staff members so they understand the origin of our policies. I've seen a huge improvement weeks after implementation. "

Attendee from Essential Scriptwriting for Dealerships

"This [leadership] program is ideal for transitioning middle managers and helping them understand the 'big picture' of an organization. And, most importantly, how we make money!"

P. Farrell, General Manager, Modern Group

"The Currie Leadership Development program has been instrumental in my personal growth and the growth of our business division. I learned very practical tools and tactics to help me in the long-term planning and day-to-day execution of our business. I often refer back to the materials that we learned, specifically in setting goals for the business. "

S. Hennie, V.P. General Manager, Cleveland Division, Hy-Tek Integrated Systems

"The Currie Leadership Development program gave me a larger understanding of the daily trials and tribulations a business owner encounters. I have been able to take this new understanding and improve my leadership and communication skills, and as a result was able to improve my associates and their locations’ performance. "

C. Stephens, Retail Sales Manager, SM Tire

"Joining the Currie Group has been the single most important business decision we’ve made for our company. The impact has been profound. We would not have reached the level of success without the Currie Group and the leadership provided by Bob Currie. His unwavering message is eventually realized and proves to be truthful and effective. Bob has had the unique ability to convey a successful vision to all levels in our organization. "

Andy Young, President of Air Centers of Florida

"The financial model is the single most important 'tool' out of every meeting. The Dealer Group often takes this part of the meeting with a grain of salt, but I use the financial model results more than any other metric to see if my little organization is off kilter. "

Craig Stephens, President of SM Tire

"I knew my way around a business financial statement but you have given me a new approach and strategy which we have used to develop and grow our business. We have taken the business from $6 million to just short of $12 million since I became involved with the Currie Best Practice Group. Your Currie model along with the financial ratio goals has given us the tools we need to keep our finger on the pulse of the business. "

Ralph A. Wallace, Trask-Decrow Machinery

"Maine Commercial Tire has been involved with Bob Currie and his associates for over ten years. In that time, Bob took our timid and uninformed freshman management and gave it direction and oversight. He gives real world presentations of critical management variables and has enough case management experience to cut through lame excuses for poor performance. “Figure it out!” is a resounding comment in his scrutiny and with his presentation of the facts, figuring out a challenge becomes obvious. Without Bob’s direction MCT would be just another middle of the road tire dealer. "

Jim McCurdy, Owner, Maine Commercial Tire