Every dealership must decide to add or drop product lines. Dealers may also consider adding new lines to serve a different customer base. For example, agricultural equipment dealerships have added construction, outdoor power equipment, irrigation or renewable energy products to expand their penetration into the farm market or to reach out to entirely new markets. Read more about this important topic in George Russell and George Keen’s article, which appeared in Farm Equipment Magazine’s Planning for Profits column.
Click to download Why Add or Drop Product Lines in PDF format.