Several years back, a leading farm equipment manufacturer embarked on a program of “encouraging” farm equipment dealers to consolidate. Theoretically, fewer dealerships would mean larger, multi-store organizations that cover bigger sales territories and more profitable retail outlets. To some extent, other full line manufacturers are doing the same, in large part because of the increasing concentration and sophistication of large farmers. What are the challenges being faced in this industry because of these changes? To find out, read the full article.
Click to download George Russell’s article Challenges and Opportuinities of Expansion in PDF format.