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The Currie Model for Marketers

August 11 @ 11:00 am - 2:00 pm

The Currie Model for Marketers

The Currie Model for Marketers (Scheduled)

Marketing departments for dealers and distributorships have become more critical than ever before. For marketers to be most effective, it is imperative that they understand how the Currie Model benchmarks impacts each department of the organization. In this program, marketers will learn about The Currie Financial Model for each department to understand how to collaborate more effectively with each department.


  • Currie Financial Model Overview
  • Service Department
  • Rental Department
  • Parts Department
  • Sales Department
  • Influence and Collaboration
  • Best Practices Discussion Forum: Each participant will present their most pressing challenge internally and the facilitator will lead a brainstorm session.




August 11
11:00 am - 2:00 pm
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