This program teaches the fundamentals to drive growth, customer satisfaction, and profitability in your rental department.

You will walk away better equipped to manage successfully, with a deeper understanding of the Currie rental profit model, key operating metrics, and the operation of a well-run rental department.  In addition, we cover coaching your staff and how rental helps your overall dealership sales and service, strengthening your team skills.

This seminar is two days long and will be held at the Hilton Garden Inn in Worcester MA from July 29th to July 30th, 2025. Attendees can fly directly into Worcester Regional Airport. Worcester is also conveniently located approximately 45 miles from Boston’s Logan International Airport.

Agenda Overview

• Primary Indicator of Rental Performance
• Rental Multiple (using participant data): Pricing, Period Mix, Utilization Defining Rental Influence
• Increasing Rental Sales
• The Role of Rental Absorption
• Package of Value
• Financial Model Expectations
• Scripts
• Wash Out Analysis