Leaders and Heros by Robin Currie

Leaders and Heroes in the Equipment Dealership


What are the Jungian Archetypes, and how do we connect them to management and executive leadership at our dealership?  Why would we want to?  Self-awareness is a critical skill in which all successful leaders must become proficient.  The work to master oneself creates powerful positive relationships both at the dealership, and at home.  Understanding the archetypes leads us into a greater knowledge of our true nature:  our unconscious mind, the origins of our personality, and the patterns which drive our behaviours.  Carl Jung (1875-1961), a Swiss psychologist, identified 12 archetypes of humans (Jung, 1969).  The list is not as definitive as one would expect, as the subject of human personality is quite varied and expansive.  However, many interesting myths and legends, based upon the archetypes, have arisen from the depths of the imaginations of great artists.  The Hero’s Journey is one such epic story.

The Myers-Briggs Type Indicator is a personality assessment based upon the work of Jung.  It is an invaluable tool, which we introduce in The Currie Leadership Development Program.  Those on the pilgrimage to enhance their leadership skills, begin this one-year program by determining their Myers-Briggs four-letter type.  This is the very first step on the path toward increased self-awareness:  what are my preferences; what are my strengths and how do they serve me and my peers; what are my blind spots; and what drives my reactions and responses? In short, the assessment gives the student a glimpse into the answer to a timeless question:  who am I?  Some may determine, based upon the MBTI and Jungian psychology, that they are The Hero.

The Hero is driven.  His purpose is to defend, to lead courageously, and to provide for his family and neighbours.  The Hero does not play small, and he works tirelessly.  The Hero’s true victory lies in the depth of the need that others have for him.  Are you now connecting this information to The Hero at your dealership?  Is this you?  Can you identify managers or principals who personify The hero?  If you attended the Currie Conference last year, in Dallas, you would have had an opportunity to attend my lecture on Buddha, Jesus, and Greek gods.  The story of Jason and the Argonauts is the epitome of “The Hero’s Journey”.   Below is an interesting graphic which depicts the Hero’s Journey.

This graphic was found on Wikimedia.org,  at https://commons.wikimedia.org/wiki/File:Heroesjourney.svg

Remember now the epic characters who also embodied The Hero.  From Jesus, to Jason, to Superman and Harry Potter, we see the determined drive for righteousness and honour, and the perseverance to win.  And, Luke Skywalker shows us the futuristic Hero’s Journey.  Of course, there are women on The Hero’s Journey.  You didn’t think I would leave them out, did you?  Let us consider real-life heroines such as Jean D’Arc.  And there is a great deal to learn from some modern-day heroes and heroines as well:  Erin Brockovich, Karen Silkwood, and Nelson Mandela. These people stood clear, in their conviction of purpose and were so impassioned they were willing to risk it all. Each of us has, within us, a great hero.  But each needs to discover for himself, which of the archetypes is our dominant one, and how that archetype becomes the persona which drives action.  Who are you?  Are you The Magician?  The Lover? Or perhaps you are The Nurturer.  What are your natural gifts?

Additionally, did you notice that most of these brave souls who embark on The Hero’s Journey are not necessarily alone?  Many are accompanied, and nearly always by a powerful presence.  Harry Potter and Dorothy (of The Wizard of Oz) had wizards by their side.  Jason had his power team, and Jesus had connection to God.  Think Aladdin, and the Genie.  The lesson here:  perhaps for each, the accompaniments were quite possibly connections to an additional archetype.  As in the teachings from the legends of the Greek gods, we draw from their skills whenever we have need of them.  The power to reveal solutions is always available.  No matter the dominant archetype, all are present within each of us.

If your interest is sparked, join us for the next Currie Leadership Development Program.  The new session begins August 6-7, 2018.  But, we are looking for a new kind of leader to work with:  one who is ready to engage with us in a new direction for the distribution company, and one who is ready to see with monocular vision, as opposed to singularity of sight.  As we head midway into 2018, we must continue to develop a laser focus, as well as excellent insight.  How do we keep our eyes on both the operational performance, and, at the same time, inspire new and emerging leaders?  This combined vision is imperative for bringing our enterprises into the future.  The distribution marketplace of today requires us to run faster, lead differently, and see with fresh eyes.  There is a new way to lead a successful distribution company:  practiced self-awareness is required, as well as the ability to build a bridge between your own preferences and tendencies, and those of all of the people you are leading into the future.  We are all part of the adventure, and all must find the ability to tap into both Sensory tendencies, and Intuitive preferences.

The overwhelming majority of our dealership leaders show us a Sensory result, when they take the MBTI Assessment.   This result is in keeping with the general population, where we find roughly 75% of people with the Sensor preference.  These people prefer to rely on data, sensory experience, and physical information with which to make decisions—think The Currie Financial Model, KPIs, and other performance metrics.  The remaining 25% of the population are those with the Intuitive preference, and they seek meaning within that which is present. Intuitives look for patterns within the information, and they look to determine what is the “story” which the performance metrics tell us.  Both preferences are important, and true mastery is the ability to recognize both, and apply both in all situations.   High level managers and executives must learn to access, and activate, their Intuitive personality traits, along with the Sensory tendency.  This activity may not feel natural, and it may seem difficult, but the Sensor is already using Intuition more than she may realize.  The leader must use all available strategies, including tenacity and perseverance, to tap into her resources, and retrieve that prize which is necessary for the thriving of her community:  her dealership.  But how does she accomplish this?  Through the strength of the Sensory side of one’s personality, one can journey into the Intuitive.  Here’s a unique example of what this means.  Below are five common phrases which describe an intuitive process using a sensory modality.

“I see what you mean” (sight)

“I hear you” (hearing)

“This leaves a bad taste in my mouth” (taste)

“I have a good feeling about this” (touch)

“This doesn’t smell right” (smell)

What we have, are phrases which begin with evaluation of a sensory input, and then convert into a statement which derives intuitive meaning from that same sensory input statement.  We have now discovered the bridge between The Sensor and The Intuitive.  The phrases above are descriptive of a sensory experience.  However, as we analyze the way we use these statements, a deeper meaning is discovered.  This is a simplistic manner with which to describe the connection between the tendencies of a Sensor, and those of an Intuitive.  But we can take this information much deeper, and Sensors can continue to engage Intuitive thinking by taking a more Socratic approach:  asking questions and seeking meaning.   Take the helicopter and see the view from the top.  It opens entirely different perspectives for the developing leaders and empowers the leaders with new inspiration and additional tools for their journeys.

The Currie Financial Model is a quantitative tool, applied in order to measure the financial performance of a dealership or distribution company.  What is immediately visible, are the numerical results.  Now, enter the Intuitive application—what is the meaning, what are the patterns, and what story are the numbers telling us?  Intuitive are all about concepts, Sensors are about logic.  If you have attended a Currie lecture on High Performing Executives, you will remember that the competencies of mental agility, curiosity, and the ability to embrace complexity are required. The Socratic approach, as mentioned earlier, is the way to find the answers.  What are the questions which arise out of the results: who do we ask, what is happening behind these data points, and what strategies or processes should now be created and implemented?

In this piece, we have covered psychology, personality, leadership, financial modelling, and perhaps a little bit more.  For more information about The Currie Leadership Development Program, and other offerings at The Currie Training Center, visit our website at www.CurrieTrainingCenter.com.

Happy Trails!


Jung, C.G. (1969). Archetypes and the Collective Unconscious [sic], Collected Works of C.G. Jung, Volume 9 (Part 1), Princeton, N.J.: Princeton University Press.

Rowling, J.K. Harry Potter and the Sorcerer’s Stone. New York: Scholastic, 1999.

Baum, L. Frank, and W. W Denslow. The wonderful Wizard of Oz . Chicago ; New York: G.M.


Summer at the Currie Training Center

Summer training is scheduled!  July is packed!  Some of the summer programs may not be offered again this year so please send your new hires, rising managers, and those seeking additional operational training!


Our top three programs are being offered in July (please note that you can visit YouTube to learn about the content offered in these courses):

Benchmarking and the Currie Financial Model, July 16-17, 2018.

Achieving Service Department Profitability, July 23-24, 2018

Building Effective Leadership and Management Skills, July 30-31, 2018

August Programs:

Parts Department Profitability, August 6-7, 2018

Leadership with Intent and Purpose, August 20-21, 2018.  This is a NEW program, and it is a little different from anything we have offered before.  There will be a free interactive webinar to introduce everyone to this program.  That’s coming up soon so watch the website for updates!  Here’s a little teaser about the topics we will work on in this seminar, and how we will apply them to a successful distribution company:  MBTI Workshop; Carl Jung study; Servant Leadership; The Eight Great Fears and the Six Perfections; and more!  The full agenda is available at http://currietrainingcenter.com/wp-content/uploads/2018/01/Leadership-with-Intention-and-Purpose-Agenda.pdf.  Check it out!

Click on any seminar title, from the list above, to see the Seminar Agenda!

Registration for all programs is available at www.CurrieTrainingCenter.com.


And don’t forget to plan for next year.  Leadership Development 2019 begins in February.  This is our one-year program.  Please register early, as this program fills up!  More information is available here.

Give us a call at 508-752-9229, or email Robin@CurrieManagement.com, and let us know what we can do for you!

Spring is here at The Currie Training Center!

Believe it or not, the snow is nearly gone from Massachusetts.  It has been a long winter!

This notice is a “Last Call” for Currie’s Running a Successful Rental Department.  This offering is coming up fast—May 7-8 and will be facilitated by Matt Hicks.  Please register as soon as you can if you plan to attend.  Thank you!  Register here.


Also coming up soon is Account Management for the 21st Century, facilitated by Jim Henderson.  This program is for Sales Department Managers, Account Executives, Branch and Regional Managers, General Managers, any additional rising managers of account reps won the move!  This program is happening on May 14-15 so please let us know who is coming!  Register here.


Other programs coming soon:

Benchmarking and The Currie Financial Model, Robin Currie May 24-25, 2018.  View the Agenda.  Click here for a free one-hour webinar or register here!


Achieving Service Department Profitability, Robin Currie June 14-15, 2018.  View the Agenda.  Click here for a free 40-minute webinar or register here!


Additional news from The Training Center:

The Currie annual conference is coming up.  This year’s conference is in Atlanta GA, November 12-14.  All the details can be found here:  Currie Conference.  Over the next several weeks we will be developing more detailed agendas, securing our guest speakers, and more.  We hope to see you there!


Finally, registration is now open for next year’s Leadership Development 2019 Program.  This is Currie’s popular one-year program and will begin on February 11-12, 2019.  Please register early to help us prepare for you!  You can see more details about this program by watching a free webinar replay, click here.  Or download the brochure and agenda here.  Call us at 508-752-9229 if you have any questions or register now by clicking here.

Have a wonderful Spring!

Currie Training Center updates!

Crunch time for

Building Effective Leadership and Management Skills!

April 12-13, 2018

This is a powerful two-day program packed with a collection of the essential skills from the one-year Currie Leadership Development Program.  Please register soon if you are attending this program.  We will be asking participants to complete an on-line assessment prior to arriving in Massachusetts for the program.  There are some spots available.

Other upcoming events at The Currie Training Center

  • Building Effective Leadership and Management Skills, Robin Currie

April 12-13, 2018


  • Leadership with Intent and Purpose, Robin Currie

May 3-4, 2018


  • Running a Successful Rental Department, Matt Hicks

May 7-8, 2018


  • Sales and Account Management, Jim Henderson

May 14-15, 2018


  • Benchmarking and The Currie Financial Model, Robin Currie

May 24-25, 2018


  • Achieving Service Department Profitability, Robin Currie

June 14-15, 2018

Registration is now open for all of these programs.  Sign up at the Currie Training Center!

Two upcoming programs and one free webinar!

The Currie Training Center is pleased to be offering two unique programs:


Building Effective Leadership and Management Skills—two days of essential skills to build self-awareness, emotional intelligence, and other critical leadership skills.  January 25-26, 2018.

Download the seminar agenda by clicking here:

Building Effective Leadership and Management Skills Seminar Agenda

Are you leading a team toward model performance?  Are you new to the industry, or to your company, and want to develop some additional skills to work with the culture?  Are you a rising manager or part of a succession plan?  If you answered ‘yes” to any of these questions, then register today for this program!

Join me for a free live webinar (approximately 20-30 minutes long) to provide an overview of the program plus offer Q & A.  The webinar is Tuesday, January16th at 1:00 PM EST.  Register, free of charge, for the webinar by clicking here:

Building Effective Leadership and Management Skills free webinar


Leadership with Intention and Purpose—very similar to Building Effective Leadership and Management Skills, but with a rising up toward the spiritual.  This is an unusual program which combines the practical and the pragmatic skills with the creative and the intuitive arenas.  You will become a visionary architect for your life, your department, and your world.    The learning within these two days will transform you into an inspirational leader with clarity and purpose  Please note this class is not religious:  all of the subjects are secular theories and philosophies, and they are powerful and timeless.  March 22-23, 2018.

Leadership with Intention and Purpose Seminar Agenda

A full schedule of events is available here:  Currie Training Center Schedule of Events.  Call us at 508-752-9229 if you have any questions.  We hope to see you here in Massachusetts!

News and updates from The Currie Training Center!

Here’s a list of our upcoming offerings.

**PLEASE NOTE**  There are currently only four spaces left in Leadership Development 2018.  All additional registrations will be added to the wait list, and those participants will begin on a different day (still in February).  Please register using the form on the Schedule of Events page and we will let you know what your status is as soon as we receive your registration.

Additional information for each program is available by visiting the Schedule of Events page.  Additionally, you will see some links for YouTube.  These videos are recordings of live webinars that you may have missed.  Visit our channel for videos about Leadership Development, Service Department Profitability, and Benchmarking and the Currie Financial Model.  There’s also a different type of video that you can watch–a 40 minute overview of global slavery and the state of human trafficking here in the U.S.  Watch the video and learn about what the Currie Team is working on in order to make this world safer for all.  Please don’t hesitate to call 508-752-9229 if you have any questions!

Building Effective Leadership Skills (Perfect for all rising managers!)

January 25-26, 2018


Parts Department Profitability

February 1-2, 2018


Leadership Development 2018 – One Year Program

Workshop #1 of 4

February 12-13, 2018


Benchmarking and The Currie Financial Model

February 22-23, 2018


Service Department Profitability

March 1-2, 2018


Overview of a Successful Equipment Distributor, with Bob Currie

March 12-13, 2018


Lead Like Jesus (pilot program), Robin Currie

March 15-16, 2018


Leadership with Intent and Purpose, Robin Currie

March 22-23, 2018



For more events or to purchase tickets you may visit the following link:


You’re invited to next week’s free webinars!

Announcing two webinars next week from

Currie Management Consultants, Inc.

You won’t want to miss them!


Everything you need to know about Currie’s

Leadership Development 2018

Join me for a free, live webinar on Tuesday, December 19th at 1:00 PM EST.  I will be providing an overview of the program plus the following details:

  • Structure of the Program.
  • Operational Topics for each meeting.
  • Essential Skills Topics for each meeting.
  • Commitments from the participants.
  • Events and Conference Calls between meetings.
  • Live Q & A for any additional questions.

This webinar will be recorded and will be available to watch as a free replay on the Currie Training Center’s YouTube channel.  If you miss the live version, you can still watch and submit your questions by email!  Register for the Leadership Development 2018 Webinar here!



Additional Webinar offering!

Global Slavery – an overview


This is also a free, live webinar on Wednesday, December 20th.  Robin Currie will show you what you need to know about human trafficking, slavery in our supply chain, and more.  We are all citizens of the same Earth, and hopefully we all share the same vision of a world without exploitation.

  • Learn the basic facts about this world crisis.
  • Clear the misinformation!
  • Discover what part we all play.
  • Be part of the solution.

The Global Slavery Webinar Series is part of the Currie Team’s ongoing commitment to a better world.  This webinar will also be offered as a free replay on our channel. Register for the Global Slavery – an overview Webinar here!

Find everything you need at The Currie Training Center website.  Our homepage has all of the information you need to register for Leadership Development 2018.  All other seminars and programs are available on our Schedule of Events page!  Call us at 508-752-9229 if you have any questions.

Important dates and updates for 2018 Programs and Seminars at Currie!

Leadership Development 2018 begins on February 12, 2018.  There are still openings in this Program but please register as soon as possible.  Scroll down on the Currie Training Center homepage to see all of the details! In the event that the program becomes full, we are planning a second offering, which will begin February 8-9. 2018.  All registrants who end up on the waiting list will be transferred to the February 8-9 session.

Register here for Leadership Development 2018!

Parts Department Profitability is scheduled for February 1-2, 2018.  Register here!

The following 2018 Programs are also now available for registration:

Overview of a Successful Equipment Distributor, with Bob Currie.  March 12-13, 2018

Benchmarking and The Currie Financial Model, with Robin Currie.  February 22-23, 2018

Building Effective Management and Leadership Skills.  January 25-26, 2018

Service Department Profitability.  March 1-2, 2018

Lead Like Jesus (pilot program), with Robin Currie.  March 15-16, 2018

Leadership with Intent and Purpose, with Robin Currie.  March 22-23, 2018

Learn more about these programs and seminars, download agendas, and watch the free webinars!  All is available at The Currie Training Center website.  Click on the Schedule of Events and explore our offerings!

COMING SOON!  As an additional offering, The Currie Training Center will be offering free, one-hour training sessions about modern day slavery (human trafficking), and will include specifics for various industries in the U.S. and globally.  Find out how slavery affects you, as a consumer, as a business owner, and as a citizen.  Learn how you and your company can play a part in creating solutions for a better world.  This is part of our ongoing commitment to serving the community and doing our part to make the world a better place.  Watch our newsletters and website so you won’t miss these updates!

Who’s New?

  • Does your company have some new people on board?

  • How about your management team: is it time for additional development?

  • And who are those talented people, who are poised for greatness, at your organization? What to do?

We love to work with your shining stars and future leaders here at The Currie Training Center.  Visit our Schedule of Events page and see what’s coming up!  Currently our two featured programs are:

  1. Achieving Service Department Profitability, Offered on November 9-10, 2017. Learn all about The Currie Model (free webinar available here) and collaborate with us on Best Practices for your organization’s Service Department.  Click here to register.  Click here for the Service Profitability Seminar Agenda.  Also, check out our free Service Department Profitability Webinar here!


  1. Leadership Development 2018, Workshop #1 (of 4) is on February 12-13, 2018. This is a heavy duty one-year program, not for the faint of heart.  Join the ranks of over 150 leaders who have successfully completed this course.  Click here for the Leadership Development 2018 BrochureClick here to register for Leadership Development 2018.

Please visit our conference website to learn more or to register for the Currie 2017 Best Practices Summit in Dallas Texas.  The Summit is less than two weeks away so don’t delay!

Tell us how we can help your organization, and tell us how we can help your people, grow!  Call Currie Management Consultants, Inc. at 508-752-9229 or visit us at www.CurrieManagement.com

Service Department Profitability…don’t miss it!

Register now for next month’s two-day Currie seminar at The Currie Training Center in Worcester, Massachusetts.  Here’s what we’ll cover:

  • Overview of a Successful Equipment Dealer
  • High Performing Executives
  • Service Department Profitability
  • The Currie Financial Model
  • Financial Benchmarks for the Service Department
  • Service Department Case Study Exercise
  • Drivers of Service Department Excellence
  • Leadership and Coaching Skills
  • Marketing the Service Department
  • Situational Leadership
  • Open Forum

This seminar is offered on November 9-10, 2017.  Registration is available at http://currietrainingcenter.com.  This is the FINAL offering of this course until next Spring.  Also available, is a free replay of the live webinar, which gives you a sneak peek at the two-day program (click here!).

And don’t forget the upcoming Currie Best Practices Summit in Dallas, Texas.  Information is available at www.CurrieConference.com.

Please give us a call at 508-752-9229 if you have any questions.

For the latest news from The Currie Training Center, visit our blog at http://currietrainingcenter.com/blog/